Reality TV is far from dead, says TVNZ content boss

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The success of Celebrity Treasure Island has proven that there is a lot of life left on reality TV, said TVNZ Director of Content Cate Slater.

As part of Thursday’s annual TVNZ Showcase announcement, the public broadcaster confirmed Celebrity Treasure Island had been locked up again for another season in 2022, as they will also be launching new local versions of the cooking-based reality show Snackmasters, and Lego Masters New Zealand.

“Celebrity Treasure Island has absolutely proven to us that the genre is not dead, and in fact it’s booming, but we need to modernize our storytelling,” Slater said.

“And what I liked Celebrity Treasure Island was their sense of humor, and showcasing a wide range of talents.

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“There was so much drama in there, it was reality at its best. So there’s still a lot of life left in the old format, and we have some exciting new iterations of it, with things like Snackmasters. “

It’s no surprise that TVNZ sticks to Celebrity Treasure Island, which has garnered ratings every week and reached 1.8 million viewers for being the most watched reality show both on TV and on its on-demand platform.

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TVNZ announced earlier this year that a local edition of Lego Masters is in the works.

Slater is confident the Kiwis will adopt the same way Snackmasters, which will see renowned chefs challenged to create some of New Zealand’s favorite snacks from scratch, as well as the new local take on international hit Lego Masters, which will be hosted by comedian Dai Henwood.

Viewers will also benefit from a new content partnership deal with ViacomCBS Global Distribution Group, which together with the deal with NBCUniversal announced earlier this year will deliver more premium American dramas, comedies and films, including the American sitcom. Ghosts, with actress Kiwi Rose McIver, and The Drew Barrymore Show.

“I think the Kiwis will be really interested in (Snack Masters) because there’s a real element of nostalgia, and a real eight-wire bake element as well, in terms of how they go about it, ”she said.

Comedian and actor Chris Parker runs to find the buried treasure of $ 100,000 and claim the title of winner of Celebrity Treasure Island 2021.

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Comedian and actor Chris Parker runs to find the buried treasure of $ 100,000 and claim the title of winner of Celebrity Treasure Island 2021.

Today’s announcement also underlined TVNZ’s commitment to improving its digital services to further grow its on-demand audience, which already attracts one million viewers per week.

Slater confirmed that they are investing heavily in the design and development of a future cutting edge IP platform that will have the capacity and capability to enhance their digital services.

“We would like to have the opportunity to look at other services, and if it could be partnerships on paid events, new channels, new curated content collections, which are presented as more digital channels. We are looking at all the options as to what the next iteration of online TV will be, ”she said.

Content Director Cate Slater confirmed that TVNZ is investing heavily in the design and development of a future cutting edge IP platform.

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Content Director Cate Slater confirmed that TVNZ is investing heavily in the design and development of a future cutting edge IP platform.

The number of TV and streaming plays has certainly increased throughout the lockdown, with the daily 1 p.m. government press conferences on Covid-19 and 6 p.m. news broadcasts attracting large audiences and contributing to the a change in the habits of viewers.

“There has been massive adoption of streaming, and people have really figured out how to connect their TVs to their streaming services, and TVNZ OnDemand has definitely taken advantage of that.

“It has probably accelerated a change in viewer behavior, and people are really comfortable and using multiple services, and learning to broadcast.”


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