Why reality TV is selling luxury real estate in Los Angeles

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Some of today’s hottest reality shows focus on luxury real estate in Los Angeles. Featured are both multi-million dollar properties and the successful agents selling them.

In Los Angeles, where there are probably more luxury realtors per capita than in most major cities, it’s all about the glamor of the business. I recently met some cast members from Sunset Sale, Million Dollar Listing Los Angeles and a cast member of the soon-to-be-released CNBC show, Announcement not possible. As a fan myself, I wondered how much these shows increase brand awareness and bring in more customers and those multi-million dollar sales.

sell sunset one of Netflix’s latest real estate reality hits began airing last March. The eight episodes quickly became a must-watch binge with large audiences and demographics. “I loved this show from the first time I watched it. Living in LA, I know the neighborhoods and it was so fun to see the beautiful homes and what’s going on with all the agents,” said said Sim Beauchamp, senior at UCLA.

It features the Oppenheim Group and Jason Oppenheim, Owner/President/Broker and his twin brother Brett, Senior Vice President/Associate Broker. The brothers come from a family of Los Angeles real estate royalty. Sell ​​the sunset’Cast members include six of the company’s female agents who negotiate the Hollywood Hills and their multimillion-dollar Louboutin stiletto deals.

Sell ​​Sunsets ultra-luxury listings are found almost exclusively in the Hollywood Hills above Sunset Boulevard, where their office is in upscale Sunset Plaza. I asked Jason Oppenheim about the scope and impact of the series. “For one season, it had a huge impact on our business. We definitely saw more buyers and sellers contacting us who said they saw the show and liked the way we do business.” Since it aired on Netflix, sell sunset gained an international audience. Mary Fitzgerald, Associate Realtor at The Oppenheim Group, who has been with the brokerage since its inception, is currently working with serious international buyers. “They saw the show and contacted us. Now I’m working on a $9 million contract for them,” she explained.

The popular success of Bravo, Los Angeles Million Dollar List has longtime actors and business partners James Harris and David Parnes who recently sold Los Angeles’ most expensive home for $120 million. These two Britons are both directors of The Agency in Beverly Hills. They’re smart, charming, and genuinely sincere, often a rarity in LA’s cutthroat ultra-luxury real estate industry. Both have been on Los Angeles Million Dollar List since 2013. Parnes spoke candidly about the experience. “It has definitely raised our profile in the Los Angeles real estate community and beyond. It has most definitely helped grow our business,” Parnes said. As for the drama among the cast that accompanies the show, Parnes still the gentleman looks at it that way. “There are tricky situations that come up and you just have to stay calm and act like you always do in business.”

A relative newcomer to the Los Angeles real estate reality TV scene is Yawar Charlie, an agent for Aaron Kirman Partners. Starting this fall, CNBC will follow Kirman’s team for eight episodes, including Charlie as one of seven main cast members filming “Announcement not possible.” As the name suggests, the agents of the firm will relaunch problematic listings that have been lying around on the market.. “It shows the brass stuff of selling real estate and focuses on the properties and not the drama of our agents and their lives,” notes Charlie.

Yawar has a golden pedigree in the Bollywood film industry as the grandson of Noor Mohammed Charlie, a Bollywood star. Young Charlie also starred on General Hospital with guest shots on JAG and NCIS, among others.

With an acting background, it’s been a fun process for Charlie although he admits, “It can be stressful as the cameras and crew follow you everywhere. His personal motivations. “I want to shine a light on my business and my brand and what makes me unique and sets me apart from the thousands of agents who do what I do. This is a huge opportunity for me.

Reality TV and real estate sales are the perfect marriage in Los Angeles.

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